“magically, when they would turn twelve, we’d suddenly attack them like a bunch of wolves“ I was reminded of that quote from a former top marketing executive at Coca-Cola when I saw the recent news about soda companies pledging to reduce calories. Last year, the Alliance for a Healthier Generation (AHG) announced a partnership with McDonald’s to “leverage their market share … Continue reading
Katy Perry joins the long line of celebrity soda shills who use their popularity with children to undermine our nation’s health. For Pepsi and Perry, the development builds on a relationship that began last year around promotions for the entertainer’s Katy Perry: Part of Me 3-D movie. And it marks yet another music-based appeal made by the top … Continue reading
The weather is starting to warm up in Kentucky and I’m looking forward to spring biking and 5K’s with the family. What I’m not looking forward to is the soda and fast food marketing that so often shows up at these events. McDonald’s Golden Arches are prominently on display for the Walk/Bike Summit and Kids Legacy Triathlon. In addition to marketing to kids at school, … Continue reading
