Why I’m Not at McDonald’s Shareholders Meeting
Advocacy / Fast Food / Marketing

Why I’m Not at McDonald’s Shareholders Meeting

In 2014 and 2015, I attended the McDonald’s shareholders meetings and asked that they stop using  Ronald McDonald – the Joe Camel of fast food – to market to kids.  I was prepared to disrupt their dog and pony show again this year, but the fast food giant wants to shut out those who speak truth to power.  As Sriram Madhusoodanan … Continue reading

What Moms and Teachers Said at McDonald’s Shareholders Meeting
Advocacy / Fast Food / Marketing

What Moms and Teachers Said at McDonald’s Shareholders Meeting

  For the second year in a row I attended the McDonald’s shareholders meeting to speak about the corporation’s unethical marketing to children.  I was part of a team organized by Corporate Accountability International which included mothers, teachers and advocates.  This was the first shareholders meeting for McDonald’s new CEO Steve Easterbrook who was under pressure … Continue reading

Recap: Two Years of #MomsNotLovinIt
Advocacy / Fast Food / Junk Food / Marketing / School

Recap: Two Years of #MomsNotLovinIt

  This Mother’s Day marks the two year anniversary of #MomsNotLovinIt. That’s when I joined with other mothers in campaigning against McDonald’s unethical marketing to children. While many health professionals had already spoken out about McDonald’s predatory marketing to kids, they were ignored by the corporation which continued to target children with fast food ads.  That motivated action by … Continue reading

2014: The Beginning of the End for Ronald McDonald
Advocacy / Fast Food / Marketing

2014: The Beginning of the End for Ronald McDonald

  2014 has been a watershed year for the food movement pushing back against fast food marketing to kids.  When McDonald’s unveiled the twitter hashtag #RonaldMcDonald in April to revive slumping sales, they met backlash over their marketing to children.  In May, we took the #MomsNotLovinIt campaign to McDonald’s Annual Shareholders Meeting.  The CEO, Don Thompson, made a tactical error by responding … Continue reading

McDonald’s Not Lovin’ Moms at Shareholders’ Meeting
Advocacy / Fast Food / Marketing

McDonald’s Not Lovin’ Moms at Shareholders’ Meeting

Yesterday I attended McDonald’s annual shareholder’s meeting to ask them to stop taking advantage of children’s developmental vulnerabilities with predatory marketing.  I was invited by Corporate Accountability International (CAI) as part of their #MomsNotLovinIt campaign.  Also included were Bettina Siegel of The Lunch Tray, Sally Kuzemchak of Real Mom Nutrition, Leah Segedie, founder of the Mamavation community, Migdalia Rivera, associate campaign … Continue reading

#MomsNotLovinIt Heading to McDonald’s HQ
Advocacy / Fast Food / Marketing

#MomsNotLovinIt Heading to McDonald’s HQ

I’m heading behind enemy lines.  Here are the details of the #MomsNotLovinIt trip to McDonald’s headquarters: It’s happening. This Thursday, six brave mothers will take their concerns directly to the source: the McDonald’s shareholders’ meeting at Hamburger University — McDonald’s headquarters in Oak Brook, IL. These women will stand in front of the CEO of … Continue reading