Recap: Two Years of #MomsNotLovinIt
Advocacy / Fast Food / Junk Food / Marketing / School

Recap: Two Years of #MomsNotLovinIt

  This Mother’s Day marks the two year anniversary of #MomsNotLovinIt. That’s when I joined with other mothers in campaigning against McDonald’s unethical marketing to children. While many health professionals had already spoken out about McDonald’s predatory marketing to kids, they were ignored by the corporation which continued to target children with fast food ads.  That motivated action by … Continue reading

Flat-Out Unethical Food Marketing to Kids
Advocacy / Fast Food / Marketing / School

Flat-Out Unethical Food Marketing to Kids

Yesterday, a national panel of experts convened by Healthy Eating Research (HER), a program of the Robert Wood Johnson Foundation, released Recommendations for Responsible Food Marketing to Children.  Marion Nestle had a blunt response to the report’s recommendations aimed at the food industry’s voluntary guidelines for what and how junk foods can be marketed to kids: … Continue reading

2014: The Beginning of the End for Ronald McDonald
Advocacy / Fast Food / Marketing

2014: The Beginning of the End for Ronald McDonald

  2014 has been a watershed year for the food movement pushing back against fast food marketing to kids.  When McDonald’s unveiled the twitter hashtag #RonaldMcDonald in April to revive slumping sales, they met backlash over their marketing to children.  In May, we took the #MomsNotLovinIt campaign to McDonald’s Annual Shareholders Meeting.  The CEO, Don Thompson, made a tactical error by responding … Continue reading

Food Justice on Food Day 2014
Advocacy / Marketing / Soda

Food Justice on Food Day 2014

“Food Justice is communities exercising their right to grow, sell, and eat healthy food.”  ~ Just Food Today is Food Day and this year there is a focus on food justice.  It has special significance because voters in Berkeley and San Francisco are deciding whether to approve a measure to tax sugary beverages like soda.  Some of the authors of these measures have … Continue reading

#MomsNotLovinIt Heading to McDonald’s HQ
Advocacy / Fast Food / Marketing

#MomsNotLovinIt Heading to McDonald’s HQ

I’m heading behind enemy lines.  Here are the details of the #MomsNotLovinIt trip to McDonald’s headquarters: It’s happening. This Thursday, six brave mothers will take their concerns directly to the source: the McDonald’s shareholders’ meeting at Hamburger University — McDonald’s headquarters in Oak Brook, IL. These women will stand in front of the CEO of … Continue reading