Why I’m Not at McDonald’s Shareholders Meeting
Advocacy / Fast Food / Marketing

Why I’m Not at McDonald’s Shareholders Meeting

In 2014 and 2015, I attended the McDonald’s shareholders meetings and asked that they stop using  Ronald McDonald – the Joe Camel of fast food – to market to kids.  I was prepared to disrupt their dog and pony show again this year, but the fast food giant wants to shut out those who speak truth to power.  As Sriram Madhusoodanan … Continue reading

Flat-Out Unethical Food Marketing to Kids
Advocacy / Fast Food / Marketing / School

Flat-Out Unethical Food Marketing to Kids

Yesterday, a national panel of experts convened by Healthy Eating Research (HER), a program of the Robert Wood Johnson Foundation, released Recommendations for Responsible Food Marketing to Children.  Marion Nestle had a blunt response to the report’s recommendations aimed at the food industry’s voluntary guidelines for what and how junk foods can be marketed to kids: … Continue reading

2014: The Beginning of the End for Ronald McDonald
Advocacy / Fast Food / Marketing

2014: The Beginning of the End for Ronald McDonald

  2014 has been a watershed year for the food movement pushing back against fast food marketing to kids.  When McDonald’s unveiled the twitter hashtag #RonaldMcDonald in April to revive slumping sales, they met backlash over their marketing to children.  In May, we took the #MomsNotLovinIt campaign to McDonald’s Annual Shareholders Meeting.  The CEO, Don Thompson, made a tactical error by responding … Continue reading

Soda, Fast Food and Fitness
Junk Food / Marketing / Soda / Sugar

Soda, Fast Food and Fitness

The weather is starting to warm up in Kentucky and I’m looking forward to spring biking and 5K’s with the family.  What I’m not looking forward to is the soda and fast food marketing that so often shows up at these events.  McDonald’s Golden Arches are prominently on display for the Walk/Bike Summit and Kids Legacy Triathlon.  In addition to marketing to kids at school, … Continue reading