Soda Wolves Disguised in Sheep’s Clothing
Fast Food / Marketing / Soda

Soda Wolves Disguised in Sheep’s Clothing

“magically, when they would turn twelve, we’d suddenly attack them like a bunch of wolves“ I was reminded of that quote from a former top marketing executive at Coca-Cola when I saw the recent news about soda companies pledging to reduce calories.  Last year, the Alliance for a Healthier Generation (AHG) announced a partnership with McDonald’s to “leverage their market share … Continue reading