University Backpedals on Chocolate Milk Concussion “Study”
Advocacy

University Backpedals on Chocolate Milk Concussion “Study”

On January 7th, I wrote about a press release promoting an unpublished University of Maryland (UMD) study that recommended a chocolate milk drink to help high school football players recover from concussions. The press release mentioned that, as a result of the study’s findings, some schools are now giving the drink to all their athletes. In the … Continue reading

Got Concussions? Chocolate Milk Marketing Mania
Marketing / Sugar / Uncategorized / Water

Got Concussions? Chocolate Milk Marketing Mania

Give yourself diabetes while you’re trying to fix brain damage? That’s the question that came to mind reading this press release from the University of Maryland titled “Concussion-Related Measures Improved in High School Football Players Who Drank New Chocolate Milk.”  It touts a product called Fifth Quarter Fresh, a milk-based “post-workout recovery drink” which has 42 grams of sugar per … Continue reading