The Don Drapers of Big Macs and Coke
Advocacy / Fast Food / Marketing / Soda

The Don Drapers of Big Macs and Coke

  In what has been dubbed the “Monthly McDonald’s Misery Watch,” the fast food giant reported that May brought in yet another round of slipping sales. The next day, McDonald’s tried to steer the conversation away from its dismal results by announcing two new PR hires.  Robert Gibbs is now McDonald’s Global Chief Communications Officer and Silvia Lagnado is its Global Chief Marketing Officer. Gibbs is President Obama’s former … Continue reading