FNV: Why I’m Not A Fan
Advocacy / Marketing / Sugar

FNV: Why I’m Not A Fan

  The big announcement from the recent Partnership for a Healthier America Summit was a marketing campaign for fruits and vegetables called “FNV.” It was celebrated by First Lady Michelle Obama, who enlisted the help of celebrities to promote it. It also received support from children’s health advocates including Bettina Siegel of The Lunch Tray, who wrote, “Celebrities … Continue reading

Partners in Junk Food Crime
Fast Food / Marketing / Soda

Partners in Junk Food Crime

   Plastered on the PlayPlace window of my local McDonald’s is a giant Coca-Cola decal.  McDonald’s uses these play areas to attract families with children to their restaurants while also using them as a way to market soda.  This highlights their duplicitous approach to public health efforts. The fast food chain was lauded in the fall of 2013 for agreeing to phase … Continue reading