2014: The Beginning of the End for Ronald McDonald
Advocacy / Fast Food / Marketing

2014: The Beginning of the End for Ronald McDonald

  2014 has been a watershed year for the food movement pushing back against fast food marketing to kids.  When McDonald’s unveiled the twitter hashtag #RonaldMcDonald in April to revive slumping sales, they met backlash over their marketing to children.  In May, we took the #MomsNotLovinIt campaign to McDonald’s Annual Shareholders Meeting.  The CEO, Don Thompson, made a tactical error by responding … Continue reading