Soda Wolves Disguised in Sheep’s Clothing
Fast Food / Marketing / Soda

Soda Wolves Disguised in Sheep’s Clothing

“magically, when they would turn twelve, we’d suddenly attack them like a bunch of wolves“ I was reminded of that quote from a former top marketing executive at Coca-Cola when I saw the recent news about soda companies pledging to reduce calories.  Last year, the Alliance for a Healthier Generation (AHG) announced a partnership with McDonald’s to “leverage their market share … Continue reading

What Was Left Out of the Latest Family Dinner Debate
Cooking / Fast Food / Marketing

What Was Left Out of the Latest Family Dinner Debate

  Now that the dust has settled a bit on the latest debate about home-cooked family dinners, I realized an important issue was left out.  In a piece called  “The Joy of Cooking?” three sociologists from North Carolina State University took food advocates to task saying: time pressures, tradeoffs to save money, and the burden of pleasing others make it difficult … Continue reading

3 Things That Made My Day
Advocacy / Junk Food / School

3 Things That Made My Day

  As an advocate for kids’ health, I get agitated on a regular basis by something that undermines my efforts.  That’s why I’m happy to report on not just one…not just two…but three things that took place recently which made my day! 1) I found out a Jog-a-thon fundraiser I’d started at my daughters’ former elementary school continues to grow and … Continue reading