Advocacy / Fast Food / School

Ronald McDonald Has No Place in Schools

rmschool  In May I attended McDonald’s Annual Shareholder Meeting and spoke out against them using schools to market fast food to kids. I was flabbergasted when the CEO told me Ronald McDonald does not make appearances in schools and immediately thought of this picture from the front page of the local paper. Today I am delighted to see advocacy groups from around the world join together in calling for an end to Ronald McDonald in schools.

In a letter written and organized by Campaign for a Commercial-Free Childhood (United States) and Instituto Alana (Brazil), a coalition of 48 public health, education, and children’s organizations asked Mr. Thompson to widely publicize McDonald’s new policy that Ronald McDonald will not be seen in schools and update the company’s pledge with the United States Council of Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative. The coalition also urged Mr. Thompson to clearly convey this policy to the company’s local franchises and regional marketing associations around the world to ensure that Ronald McDonald no longer promotes the McDonald’s brand to captive audiences of schoolchildren.

Banding together to hold McDonald’s accountable for using schools to market to kids?  I’m lovin’ it!   Thank you to the hardworking advocates at Campaign for a Commercial-Free Childhood for organizing this effort and the many organizations from around the world who signed on in support.

View the press release

View the letter to McDonald’s CEO Don Thompson

3 thoughts on “Ronald McDonald Has No Place in Schools

  1. Pingback: In-School Commercialism: A Back to School Checklist - Shaping Youth

  2. Good read! We are facing the same issue here in Australia with the introduction of new ‘corporate schools’ which could see McDonalds being given the power to educate our children. The idea of McSchools is horrifying and would really reverse a lot of work done to separate fast food advertising and our children in the wake of the growing issue of childhood obesity.

    • McSchools + McTeachers = McEducation. It sounds like a race to the bottom to replace citizenship with consumerism. What a mess.

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