Katy Perry joins the long line of celebrity soda shills who use their popularity with children to undermine our nation’s health.
For Pepsi and Perry, the development builds on a relationship that began last year around promotions for the entertainer’s Katy Perry: Part of Me 3-D movie. And it marks yet another music-based appeal made by the top beverage giants PepsiCo and Coca-Cola, which have been inking huge deals with big-time artists such as Beyoncé Knowles (Pepsi) and Taylor Swift (Diet Coke).
The latest research out of Harvard School of Public Health finds disturbing evidence of a link between sugary drink consumption and heart disease. For adults and children, the evidence is strong that cutting back on sugary drinks—or eliminating them altogether—may help with weight control and will almost surely lower the risk of diabetes.
Public health researchers looked at thousands of 5-year-olds, and found the more sugary soft drinks they consumed, the more likely they were to inflict damage and hurt others.
The results, published in the Journal of the American Academy of Child and Adolescent Psychiatry, show mothers who eat badly have a higher proportion of children with behavioural problems such as tantrums and aggression. They also show children who eat too much unhealthy food or too little healthy food have these symptoms as well as depression and anxiety.
This is one of those moments in history that future generations will look back on with shame, anger and utter, utter bewilderment.