Advocacy / Food as Reward / Food Environment / Soda

What AND Could Do Instead of Taking Soda Money

cokesponsormoneyAfter responding to the Kentucky Beverage Association’s “Don’t blame soft drinks for obesity” letter, my thoughts turned to the Academy of Nutrition and Dietetics (AND) taking money from soda companies.  The AND claims to be the public’s  best source for the most credible food and nutrition information but that credibility is diminished when it uses its platform to support soda companies.

“We are proud to partner with the American Dietetic Association, one of the country’s leading authorities in health and nutrition education. Our partnership with the American Dietetic Association is central to our efforts to continually provide consumers with innovative options that meet their hydration needs and ever-changing tastes and information that allows them to make informed decisions about their personal wellbeing. Like ADA, Coca-Cola understands that a healthy lifestyle involves balancing many different elements — staying physically active, consuming a balanced diet, getting enough rest — and even keeping a positive attitude.”— Rhona Applebaum, PhD, Vice President, Chief Scientific & Regulatory Officer, The Coca-Cola Company

What could AND be doing instead of promoting Coca-Cola?  Here are some inspiring examples of individuals taking action and getting results!

5th graders in Lexington, KY have started the Candy Act, a petition asking their principal to make it against the rules for teachers to use candy as a reward.  If they succeed, they plan to ask the superintendent to expand it to the entire district.  A father got California Pizza Kitchen to agree to remove “Pepsi” from its kids menu word search.  A soccer mom spoke out against a soda company marketing to children at the practice fields.  Another mother got the snack for an ice skating class upgraded from candy to fruit.

Imagine the impact on public health if AND chose to follow these examples and put their integrity ahead of their financial interests.  I hope future generations will look back at the picture of Coca-Cola as a “gold sponsor” for the AND’s Weight Management Dietetic Practice Group’s symposium just as I look back at the American Medical Association taking money from tobacco companies.  It’s time for AND to stop being part of the problem.

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