Partners in Junk Food Crime
Fast Food / Marketing / Soda

Partners in Junk Food Crime

   Plastered on the PlayPlace window of my local McDonald’s is a giant Coca-Cola decal.  McDonald’s uses these play areas to attract families with children to their restaurants while also using them as a way to market soda.  This highlights their duplicitous approach to public health efforts. The fast food chain was lauded in the fall of 2013 for agreeing to phase … Continue reading

Parents Call Foul on Super Bowl Junk Food Ads
Advocacy / Fast Food / Junk Food / Marketing / Soda

Parents Call Foul on Super Bowl Junk Food Ads

My latest piece for Beyond Chron is about last night’s junk food Super Bowl ads. Coca-Cola and McDonald’s are two companies with slipping sales who are looking for Super Bowl advertising wins on Sunday in order to turn things around.   Both of these companies aggressively market products that are harmful to health and use sports … Continue reading

Fight Fruit Snack Fraud
Advocacy / Food as Reward / Junk Food / Marketing

Fight Fruit Snack Fraud

  Fruit snacks are such a fraud.  Passing off sugary candy as snacks for kids? As Bridgette Kidd, MPH, RD, LD put it: Fruit snacks are the epitome of a healthwashed product. That’s because packaging claims deliberately mislead consumers about the nutritional value of the product.  Study author Clare Hughes described the problem this way: Our … Continue reading

Flat-Out Unethical Food Marketing to Kids
Advocacy / Fast Food / Marketing / School

Flat-Out Unethical Food Marketing to Kids

Yesterday, a national panel of experts convened by Healthy Eating Research (HER), a program of the Robert Wood Johnson Foundation, released Recommendations for Responsible Food Marketing to Children.  Marion Nestle had a blunt response to the report’s recommendations aimed at the food industry’s voluntary guidelines for what and how junk foods can be marketed to kids: … Continue reading

My Food Marketing Podcast
Advocacy / Fast Food / Food Environment / Marketing

My Food Marketing Podcast

  I was interviewed last year by Marc Jordan Paxton for the Food Marketing Podcast.   I warned him I wasn’t a typical choice for his show since it’s described this way: Hearing the stories of food-marketing professionals from around the world allows you, the Food Marketing Universe, to learn how to engage with customers and sell your own … Continue reading

2014: The Beginning of the End for Ronald McDonald
Advocacy / Fast Food / Marketing

2014: The Beginning of the End for Ronald McDonald

  2014 has been a watershed year for the food movement pushing back against fast food marketing to kids.  When McDonald’s unveiled the twitter hashtag #RonaldMcDonald in April to revive slumping sales, they met backlash over their marketing to children.  In May, we took the #MomsNotLovinIt campaign to McDonald’s Annual Shareholders Meeting.  The CEO, Don Thompson, made a tactical error by responding … Continue reading