What Moms and Teachers Said at McDonald’s Shareholders Meeting
Advocacy / Fast Food / Marketing

What Moms and Teachers Said at McDonald’s Shareholders Meeting

  For the second year in a row I attended the McDonald’s shareholders meeting to speak about the corporation’s unethical marketing to children.  I was part of a team organized by Corporate Accountability International which included mothers, teachers and advocates.  This was the first shareholders meeting for McDonald’s new CEO Steve Easterbrook who was under pressure … Continue reading

Recap: Two Years of #MomsNotLovinIt
Advocacy / Fast Food / Junk Food / Marketing / School

Recap: Two Years of #MomsNotLovinIt

  This Mother’s Day marks the two year anniversary of #MomsNotLovinIt. That’s when I joined with other mothers in campaigning against McDonald’s unethical marketing to children. While many health professionals had already spoken out about McDonald’s predatory marketing to kids, they were ignored by the corporation which continued to target children with fast food ads.  That motivated action by … Continue reading

Partners in Junk Food Crime
Fast Food / Marketing / Soda

Partners in Junk Food Crime

   Plastered on the PlayPlace window of my local McDonald’s is a giant Coca-Cola decal.  McDonald’s uses these play areas to attract families with children to their restaurants while also using them as a way to market soda.  This highlights their duplicitous approach to public health efforts. The fast food chain was lauded in the fall of 2013 for agreeing to phase … Continue reading

Parents Call Foul on Super Bowl Junk Food Ads
Advocacy / Fast Food / Junk Food / Marketing / Soda

Parents Call Foul on Super Bowl Junk Food Ads

My latest piece for Beyond Chron is about last night’s junk food Super Bowl ads. Coca-Cola and McDonald’s are two companies with slipping sales who are looking for Super Bowl advertising wins on Sunday in order to turn things around.   Both of these companies aggressively market products that are harmful to health and use sports … Continue reading

Flat-Out Unethical Food Marketing to Kids
Advocacy / Fast Food / Marketing / School

Flat-Out Unethical Food Marketing to Kids

Yesterday, a national panel of experts convened by Healthy Eating Research (HER), a program of the Robert Wood Johnson Foundation, released Recommendations for Responsible Food Marketing to Children.  Marion Nestle had a blunt response to the report’s recommendations aimed at the food industry’s voluntary guidelines for what and how junk foods can be marketed to kids: … Continue reading

My Food Marketing Podcast
Advocacy / Fast Food / Food Environment / Marketing

My Food Marketing Podcast

  I was interviewed last year by Marc Jordan Paxton for the Food Marketing Podcast.   I warned him I wasn’t a typical choice for his show since it’s described this way: Hearing the stories of food-marketing professionals from around the world allows you, the Food Marketing Universe, to learn how to engage with customers and sell your own … Continue reading