Soda Wolves Disguised in Sheep’s Clothing
Fast Food / Marketing / Soda

Soda Wolves Disguised in Sheep’s Clothing

“magically, when they would turn twelve, we’d suddenly attack them like a bunch of wolves“ I was reminded of that quote from a former top marketing executive at Coca-Cola when I saw the recent news about soda companies pledging to reduce calories.  Last year, the Alliance for a Healthier Generation (AHG) announced a partnership with McDonald’s to “leverage their market share … Continue reading

What Was Left Out of the Latest Family Dinner Debate
Cooking / Fast Food / Marketing

What Was Left Out of the Latest Family Dinner Debate

  Now that the dust has settled a bit on the latest debate about home-cooked family dinners, I realized an important issue was left out.  In a piece called  “The Joy of Cooking?” three sociologists from North Carolina State University took food advocates to task saying: time pressures, tradeoffs to save money, and the burden of pleasing others make it difficult … Continue reading

Do We Really Want Kids Eating Carrots Like Junk Food?
Advocacy / Fast Food / Marketing

Do We Really Want Kids Eating Carrots Like Junk Food?

  Is commercializing the vegetable aisle a good way to improve children’s diets? And do we really want more marketing to children that works to override listening to their internal hunger and satiety cues?  These were some of the questions that came to mind reading about companies using junk food tactics to market carrots to kids. Bettina Siegel of The Lunch Tray … Continue reading

McDonald’s Not Lovin’ Moms at Shareholders’ Meeting
Advocacy / Fast Food / Marketing

McDonald’s Not Lovin’ Moms at Shareholders’ Meeting

Yesterday I attended McDonald’s annual shareholder’s meeting to ask them to stop taking advantage of children’s developmental vulnerabilities with predatory marketing.  I was invited by Corporate Accountability International (CAI) as part of their #MomsNotLovinIt campaign.  Also included were Bettina Siegel of The Lunch Tray, Sally Kuzemchak of Real Mom Nutrition, Leah Segedie, founder of the Mamavation community, Migdalia Rivera, associate campaign … Continue reading

#MomsNotLovinIt Heading to McDonald’s HQ
Advocacy / Fast Food / Marketing

#MomsNotLovinIt Heading to McDonald’s HQ

I’m heading behind enemy lines.  Here are the details of the #MomsNotLovinIt trip to McDonald’s headquarters: It’s happening. This Thursday, six brave mothers will take their concerns directly to the source: the McDonald’s shareholders’ meeting at Hamburger University — McDonald’s headquarters in Oak Brook, IL. These women will stand in front of the CEO of … Continue reading