2014: The Beginning of the End for Ronald McDonald
Advocacy / Fast Food / Marketing

2014: The Beginning of the End for Ronald McDonald

  2014 has been a watershed year for the food movement pushing back against fast food marketing to kids.  When McDonald’s unveiled the twitter hashtag #RonaldMcDonald in April to revive slumping sales, they met backlash over their marketing to children.  In May, we took the #MomsNotLovinIt campaign to McDonald’s Annual Shareholders Meeting.  The CEO, Don Thompson, made a tactical error by responding … Continue reading

Gratitude for Public Health Progress in 2014
Advocacy / Fast Food / Marketing / Policy / School / Soda / Sugar

Gratitude for Public Health Progress in 2014

Updated to add Fed Up Movie to this list! In January I wrote a post asking Is This the Year We Drain the Food Swamp?  Ten months later I’ve been asked to contribute a post for DrGreene’s Blog Series called “One Change for 2015″ that focuses on a single change I feel strongly about.  Before I write that post, … Continue reading

Soda Wolves Disguised in Sheep’s Clothing
Fast Food / Marketing / Soda

Soda Wolves Disguised in Sheep’s Clothing

“magically, when they would turn twelve, we’d suddenly attack them like a bunch of wolves“ I was reminded of that quote from a former top marketing executive at Coca-Cola when I saw the recent news about soda companies pledging to reduce calories.  Last year, the Alliance for a Healthier Generation (AHG) announced a partnership with McDonald’s to “leverage their market share … Continue reading

What Was Left Out of the Latest Family Dinner Debate
Cooking / Fast Food / Marketing

What Was Left Out of the Latest Family Dinner Debate

  Now that the dust has settled a bit on the latest debate about home-cooked family dinners, I realized an important issue was left out.  In a piece called  “The Joy of Cooking?” three sociologists from North Carolina State University took food advocates to task saying: time pressures, tradeoffs to save money, and the burden of pleasing others make it difficult … Continue reading

Do We Really Want Kids Eating Carrots Like Junk Food?
Advocacy / Fast Food / Marketing

Do We Really Want Kids Eating Carrots Like Junk Food?

  Is commercializing the vegetable aisle a good way to improve children’s diets? And do we really want more marketing to children that works to override listening to their internal hunger and satiety cues?  These were some of the questions that came to mind reading about companies using junk food tactics to market carrots to kids. Bettina Siegel of The Lunch Tray … Continue reading