The Don Drapers of Big Macs and Coke
Advocacy / Fast Food / Marketing / Soda

The Don Drapers of Big Macs and Coke

  In what has been dubbed the “Monthly McDonald’s Misery Watch,” the fast food giant reported that May brought in yet another round of slipping sales. The next day, McDonald’s tried to steer the conversation away from its dismal results by announcing two new PR hires.  Robert Gibbs is now McDonald’s Global Chief Communications Officer and Silvia Lagnado is its Global Chief Marketing Officer. Gibbs is President Obama’s former … Continue reading

What Moms and Teachers Said at McDonald’s Shareholders Meeting
Advocacy / Fast Food / Marketing

What Moms and Teachers Said at McDonald’s Shareholders Meeting

  For the second year in a row I attended the McDonald’s shareholders meeting to speak about the corporation’s unethical marketing to children.  I was part of a team organized by Corporate Accountability International which included mothers, teachers and advocates.  This was the first shareholders meeting for McDonald’s new CEO Steve Easterbrook who was under pressure … Continue reading

Recap: Two Years of #MomsNotLovinIt
Advocacy / Fast Food / Junk Food / Marketing / School

Recap: Two Years of #MomsNotLovinIt

  This Mother’s Day marks the two year anniversary of #MomsNotLovinIt. That’s when I joined with other mothers in campaigning against McDonald’s unethical marketing to children. While many health professionals had already spoken out about McDonald’s predatory marketing to kids, they were ignored by the corporation which continued to target children with fast food ads.  That motivated action by … Continue reading

FNV: Why I’m Not A Fan
Advocacy / Marketing / Sugar

FNV: Why I’m Not A Fan

  The big announcement from the recent Partnership for a Healthier America Summit was a marketing campaign for fruits and vegetables called “FNV.” It was celebrated by First Lady Michelle Obama, who enlisted the help of celebrities to promote it. It also received support from children’s health advocates including Bettina Siegel of The Lunch Tray, who wrote, “Celebrities … Continue reading

Partners in Junk Food Crime
Fast Food / Marketing / Soda

Partners in Junk Food Crime

   Plastered on the PlayPlace window of my local McDonald’s is a giant Coca-Cola decal.  McDonald’s uses these play areas to attract families with children to their restaurants while also using them as a way to market soda.  This highlights their duplicitous approach to public health efforts. The fast food chain was lauded in the fall of 2013 for agreeing to phase … Continue reading